LinkedIn · Thu 10:00Three things we learned running our launch calendar on one desk.Home / Product
Every part of publishing, on one desk.
Eleven screens, grouped the way you work: create, plan and approve, then publish and measure.
AI WriterTwo-person approvalCSV / XLSXOne calendar
Drafts0
Awaiting approval0
Scheduled today0
Failed0
✓No blockers · nothing failed
Try it
Click through the dashboard.
Each screen with sample content. Pick one on the left, or let it play.
01 · Create
Open →AI Writer
Captions, threads and articles from a one-line brief, in the tone you pick.
BriefAnnounce our new launch calendar, founder voice
LinkedIn post
X thread
Hashnode teaser02 · Create
Open →Composer
Write once, then shape a separate version for each account and check it before it goes out.
LinkedInX
Medium
Dev.to✓Length fits✓Media attached✓Link preview✓Hashtags
Request approval03 · Create
Open →Bulk Import
Upload a CSV or XLSX of posts, map the columns, check every row, then commit.
| Your column | Reach field | Check |
|---|---|---|
caption | Caption | Matched |
platform | Provider | Matched |
date + time | Scheduled at | Asia/Kolkata |
approver_role | Approval | Row 14: missing |
04 · Create
Open →Assets
One media library per brand: upload once, reuse anywhere, delete safely.
▶Reused▶
05 · Plan & approve
Open →Calendar
Drafts, approvals and scheduled posts for every channel on one calendar.
MON09:00
09:00TUE11:30
08:30
11:3008:30WED10:00
10:00THU10:0014:00
10:0014:00FRI
16:30
16:30SAT12:00
12:00SUN
18:00
18:0006 · Plan & approve
Open →Queue
What is about to go out, what is going out now, and how many tries each post has had.
Launch notes, week 3Sending nowThread: what we shippedNext · 14:00QueuedHow we plan a monthWaiting for approvalApprovalNotes from the buildAttempt 1 of 3Retry07 · Plan & approve
Open →Approvals
A second person signs off before anything is published. Nobody approves their own post.
AREditor asked for approval · version 3
LinkedIn · Thu 10:00Three things we learned running our launch calendar on one desk.ApproveRequest changesReject
✕ The editor cannot approve their own request
08 · Plan & approve
Open →Overview
Drafts, approvals, today’s schedule, failures and blockers on one screen.
Drafts0
Awaiting approval0
Scheduled today0
Failed0
✓No blockers · nothing failed
09 · Publish & measure
Open →Accounts
Each connected account, what it is allowed to do, and when it needs reconnecting.
LinkedInCan publish · analytics waits on a platform permissionConnectedXNot connected yetComposerYouTubeNot connected yetComposer
InstagramMeta adapter on the wayOn the way10 · Publish & measure
Open →Results
Every published post with its platform ID, its link and its latest numbers.
Launch notes, week 3Published · urn:li:share:…4821✓Thread: what we shippedQueued · not published yet·How we plan a month of postsApproved · Fri 10:00·11 · Publish & measure
Open →Analytics
How each post performed, which channel brings sign-ups, and what to post next.
MTWTFSS
Numbers come from each platform once it grants read access.
01
Create
01AI Writer
Captions, threads and articles from a one-line brief, in the tone you pick.
02ComposerWrite once, then shape a separate version for each account and check it before it goes out.
03Bulk ImportUpload a CSV or XLSX of posts, map the columns, check every row, then commit.
04AssetsOne media library per brand: upload once, reuse anywhere, delete safely.
02
Plan & approve
01Calendar
Drafts, approvals and scheduled posts for every channel on one calendar.
02QueueWhat is about to go out, what is going out now, and how many tries each post has had.
03ApprovalsA second person signs off before anything is published. Nobody approves their own post.
04OverviewDrafts, approvals, today’s schedule, failures and blockers on one screen.
How a post travels
Seven steps. One person in the loop.
Every post follows the same path, and every step is recorded. Publishing before approval is refused by the server.
- Draft
Write it, import it, or let AI Writer start it.
- Check
Each platform version is validated.
- Approve
A second person signs off.
- Schedule
It takes its place on the calendar.
- Publish
The scheduler sends it at its time.
- Confirm
The platform’s ID and link are recorded.
- Learn
Numbers flow back to plan the next one.
Early access
Your channels, on one calendar.
AI drafts. A person approves. Reach publishes on time and keeps the record.