How a post travels.
From the first draft to the platform’s confirmation and back into what you post next. Every step is recorded.
Launch notes, week 3LinkedIn · Thu 10:00 · version 3- DRAFTCreated by hand, by import or by AI Writer.
- HUMAN_REVIEWSent for approval and waiting on a person.
- APPROVEDSigned off for this exact version.
- SCHEDULEDApproved and given a time.
- QUEUEDPicked up by the scheduler, about to send.
- PUBLISHINGBeing sent to the platform now.
- PUBLISHEDConfirmed by the platform, with its post ID.
Draft to published, in seven steps.
Every post follows the same path, and every step is recorded. Publishing before approval is refused by the server.
- Draft
Write it, import it, or let AI Writer start it.
- Check
Each platform version is validated.
- Approve
A second person signs off.
- Schedule
It takes its place on the calendar.
- Publish
The scheduler sends it at its time.
- Confirm
The platform’s ID and link are recorded.
- Learn
Numbers flow back to plan the next one.
Always in a known state.
A post can only move along allowed steps. An illegal move, such as publishing before approval, is refused and recorded.
The screens at a glance.
Eleven screens in the Reach dashboard, in the order you will use them.
Captions, threads and articles from a one-line brief, in the tone you pick.
02ComposerWrite once, then shape a separate version for each account and check it before it goes out.
03Bulk ImportUpload a CSV or XLSX of posts, map the columns, check every row, then commit.
04AssetsOne media library per brand: upload once, reuse anywhere, delete safely.
05CalendarDrafts, approvals and scheduled posts for every channel on one calendar.
06QueueWhat is about to go out, what is going out now, and how many tries each post has had.
07ApprovalsA second person signs off before anything is published. Nobody approves their own post.
08OverviewDrafts, approvals, today’s schedule, failures and blockers on one screen.
09AccountsEach connected account, what it is allowed to do, and when it needs reconnecting.
10ResultsEvery published post with its platform ID, its link and its latest numbers.
11AnalyticsHow each post performed, which channel brings sign-ups, and what to post next.
Built-in safety.
No publishing from the browser
Posts are sent by a separate server-side scheduler, never directly from a web page.
AI proposes, people decide
AI drafts; publishing needs an approval from a person.
Never twice
Each publish has a unique key, so a retry cannot double-post.
Four eyes
Nobody approves their own request.
Workspaces apart
Each organisation’s posts, accounts and media are isolated.
On the record
Create, edit, approve, schedule, publish, retry and cancel are all logged.
Your channels, on one calendar.
AI drafts. A person approves. Reach publishes on time and keeps the record.